Today’s Marketing Cookie – Good Tidings Soon

EZsocialmedia resource picks:

Today's Marketing Cookie - A messenger will soon bring good tidings.

A messenger will soon bring good tidings.

Today’s fortune came from Jeffery Hayzlett of New York, NY (and South Dakota). Jeffery opened this fortune when he started his business after leaving a Fortune 100 C-suite position and has kept it on his desk ever since. Jeffery is an entertaining and motivational ambassador for marketing – who simply asks us to be our best. He is a global business celebrity, and celebrated best-selling author. If you have the opportunity to hear Jeffery speak, you will get the uncommon truth about his advertising experiments that failed, as well as insights from some of his most triumphant marketing moments. Spending an hour with Mr. Hayzlett taught me that experience is what you get, when you don’t get what you want… and experience, when you can get it, is priceless!  I encourage you to check out his website, order his book “Running the Gauntlet“, and follow Jeffery on Twitter: @jeffreyhayzlett

Today’s Marketing Cookie is about how you are changing the world.

Today, I want to take for a magic ride in my time machine, and I want you to see the future you are creating. Just you, me, and this kid Marty McFly. Are you ready Doc? Okay good. Let’s set the flux capacitor, get this bucket of bolts up to 88 miles an hour and find that moment of truth I’ve been dreaming about.

Yes. I dream of a day when companies will tell the truth. It will be a day when they focus their attention on customer relationships, rather than on customer data. It will be a day when companies will grow because they deserve to win, because they have superior products and services, rather than because they could simply afford to acquire more shelf space. The day I dream about, is a day when the consumer will see through the marketing veil and be able to judge a book by it’s content, and not just by its cover.

Yesterday, I thought the day for my dream to come true was a long way off, but you have been working to create a new reality. You have been calling companies to the mat, pinning them down, giving them repeated charlie-horses and noogies until they give in, say, “uncle”… and you are making them tell the truth. You have been exposing them on your wall when they won’t give the right answer, you’ve been giving them ratings on Yelp when they refuse to offer help, and you’ve been adding the truth to your feeds when what you ordered didn’t taste right.

In case you were wondering, I am here to report that what you have been doing is working. Companies are learning that honesty, authenticity and sincerity really are the best policy. Because of you, big brands and small brands alike are beginning to realize that customer delightedness may require more effort, but is well worth the investment. Because of you, executives are seeing how important it is to keep their promises and exceed expectations. I thank you, and encourage you to keep up the good work.

You, my friends, are changing the universe, and this is why I wanted to take you into the future so you could see the type of world you are creating. The truth is, companies are never going to deliver anything that hasn’t been demanded by their consumers. You are demanding to be heard and companies have begun to listen. You have forced them to hear you, and you have forced them to care. You did this! The future you wanted is coming, and as today’s fortune says, “A messenger will soon bring good tidings.”

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