The finalists in our Digital PR & Social Media Awards 2012

EZsocialmedia Resource Picks:

Do you remember when your executives bristled at social media, declared it a fad, mocked it as digital schmigital?

OK, maybe they didn’t use that term, but you get the point: Only a few years, social media was up for debate in the business world.

Today, it’s an essential part of almost any successful PR and marketing program.

That’ not lip service on our part—we’ve seen it. The hundreds of entries to PR Daily’s first-ever Digital PR & Social Media Awards pulled back the curtain on the large number of social media campaigns and, perhaps more importantly, the quality of these efforts.

There’s some amazing stuff happening in the digital world, whether it’s from in-house communication departments or PR and marketing agencies of all sizes.

But we had to whittle down the entries to a select group of finalists. And so, we’re honored to share the finalists in the Digital PR & Social Media Awards 2012.

We will be announcing the winners at a luncheon on January 24 at The Greenhouse in New York City. Reserve your seats now—space is very limited!

Congrats to the finalists, and thanks to everyone for sharing their work with us.


Best Blog

Black Duck Software
Adfero Group and American Airlines Cargo
Definition 6, Lexisnexis
Jeff Calaway, Cook Children’s Health Care System
Erica Burman and Molly Mattessich, National Peace Corps Association
Sanford-Burnham Medical Research Institute
Likeable Media
Scott Roeben, Pulse of Vegas Blog, Caesars Entertainment


Best Community Manager

MD Anderson Dept of Integrated Media
Applied Robotics, Inc., Joanne Brown
Angelique Picanco, Nadia G’s Bitchin’ Kitchin
BCV on behalf of the InterContinental Hotels of San Francisco


Best Content Marketing/Brand Journalism Site

Blue Fountain Media
CSC Global Brand & Digital Marketing
Adfero Group and American Airlines Cargo
Matthew Royse, Forsythe Technology
Nissan Global Media Center
Richard Levick, Levick Strategic Communications


Best Crisis Management


Spirit AeroSystems
Brian Conway, Weber Shandwick for American Airlines
Chesapeake Energy Corporation
AMD FX/ Guinness Record Project
Richard Levick, Levick Strategic Communications
Chevrolet – General Motors


Best Digital Marketing Campaign

Porter Novelli New Zealand and WilliamsWarn
Ignite Social Media, LLC & Chrysler Group
Cramer & ableBanking
HORN
AMD FX/ Guinness Record Project
C Squared Advertising | Ainsworth Engineered
Informatica Corporation
PR Newswire Association & Apple Vacations


Best Digital Newsroom

MWW and Nikon
Dan Hammond, Just A Pinch Recipe Club
TURKCELL


Best Digital PR Campaign

Mullen and CENTURY 21
MWW and Bowling Proprietors’ Association of America
Chesapeake Energy Corporation
RadioShack and Weber Shandwick
AMD FX/ Guinness Record Project
Allrecipes.com and 360 Public Relations
The Clorox Company with Ketchum


Best Email Marketing Campaign

ICMA-RC’s Paper Retires Campaign
Noble Strategic Partners, Inc. on behalf of the Smoke-Free Texas Campaign
Agri Beef Co./Double R Ranch Co.
UT Southwestern Medical Center
Earthbound Farm & Leereedy Xylem Digital


Best Email Newsletter

Regional Transportation District
Ulteig Engineers, Inc
Coyne PR HotSheet
Jaclyn D. Grosso, Syracuse University College of Law
Hunter Public Relations
EvansHardy+Young, Inc. for National Honey Board


Best Event or Stunt


KB Home
HORN
MWW and Nikon
Los Angeles County Museum of Art
Chesapeake Energy Corporation
Ripley Entertainment Inc


Best Government Social Media Communications

Regional Transportation District
UT Southwestern Medical Center and LifeBlue Media (Design)
UT Southwestern Medical Center
Philippe Leclerc, City of Regina
U.S. Department of Energy Solar Decathlon


Best Location-Based Campaign

Mindy Mizell, World Vision Media Relations Director
Matter Communications for Verizon Wireless of New England
AMD FX/ Guinness Record Project


Best Media Relations Campaign

MWW and Bowling Proprietors’ Association of America
Matter Communications for Pinhole Press
MWW and Zumba Fitness
American College of Physicians’ Public Relations Department
HealthStar PR on behalf of Conceptus, Inc.
The Tech Museum
TrojanOne Ltd.


Best Microsite or Custom Website

Dana-Farber Cancer Institute
UT Southwestern Medical Center and LifeBlue Media (Design)
The Colorado Health Foundation
Adfero Group and American Airlines Cargo
Southwest Airlines’ 2011 One Report
Ultimate Software


Best Mobile App

Borenstein Group, Inc.
Tony McCaulay, Steve Reilly, Tiffany Angell
Waggener Edstrom and tenfour Agency
Philippe Leclerc, City of Regina
Xivic Inc.
LeapFrog Interactive and Texas Roadhouse
Seminole Hard Rock Hotel & Casino Tampa


Best New Website

Rich Products Corporation
Waggener Edstrom Worldwide, representing the Shared Learning Collaborative
Dan Hammond, Just A Pinch Recipe Club
Weber Shandwick: MilkPEP – The Breakfast Project
Richard Levick, Levick Strategic Communications
Blue Cross and Blue Shield of North Carolina
T.Y. Lin International


Best Relaunch or Redesign of a Site

Gerry Nelson & Elaine Keough, University of Massachusetts Lowell
UC Berkeley Office of Communications and Public Affairs
KB Home
Cramer


Best Social Media Campaign

Brandware Public Relations on Behalf of Airgas Inc.
The Clorox Lounge, Clorox® Toilet Products with Current, Matter and EQAL
Identity & Children’s Leukemia Foundation of Michigan
CRT/tanaka for Vibrant Rioja
AMD FX/ Guinness Record Project
MSL China, MSLGROUP with Singapore Tourism Board
GolinHarris/Nintendo of America


Best Social Media Director

Tim Baker, MWW Group
Angelique Picanco, Nadia G’s Bitchin’ Kitchin
Shannon Zimmerman, Auntie Anne’s Pretzels
Joshua Landsberg, KB Home


Best Social Media News Release

AMD FX/ Guinness Record Project
Weber Shandwick for the American Airlines AAdvantage Program


Best Social Media Team

Norwegian Cruise Line
MWW
Chobani, Inc.
Auntie Anne’s Pretzels
KB Home
Access Communications
BCV on behalf of the InterContinental Hotels of San Francisco


Best Use of Digital or Social Media for Media Relations

Weber Shandwick – Unilever, CLEAR SCALP & HAIR THERAPY
MWW and McDonald’s
Tweeting with Purpose: Using Twitter as an Extension of Media Outreach RF|Binder with Akerman Senterfitt
GolinHarris
D S Simon Productions, Inc
The U.S. Army with Weber Shandwick
Anaheim Orange County Visitor & Convention Bureau/Purry Communications Group


Best Use of Facebook

Colin Alsheimer, Weber Shandwick for the American Airlines AAdvantage Program
Grow Financial Federal Credit Union
Backbone Media: Polartec Made Possible Campaign
Rachel Kay Public Relations
Scholastic Inc.
Edelman and True Value
Nawras (Omani Qatari Telecommunications Company SAOG)
Mountain America Credit Union


Best use of Pinterest

MD Anderson Dept of Integrated Media
Chobani, Inc.
Scholastic Inc.
Honda and RPA


Best Use of SEO

David Henry, President, Vice Chairman, CEO, Kimco Realty
CRT/tanaka for The Federation of Quebec Maple Syrup Producers
Risdall Marketing Group and Allina Health
Risdall Marketing Group and CVS Flags
lotus823
LeapFrog Interactive and Sun Tan City


Best Use of Twitter

Scharffen Berfer Daily Retweet Contest – R|F Binder
Chobani, Inc.
Delta Air Lines
Angelique Picanco
EvansHardy+Young, Inc. for California Walnuts
BCV on behalf of the InterContinental Hotels of San Francisco
Dixon Schwabl and Heritage Classic Foundation
TURKCELL


Best Video

The Talent of Talenti: Talenti Gelato e Sorbetto with RF|Binder
CRT/tanaka and Network Solutions, LLC
BECU with Colehour + Cohen, DNA, and Zaaz
Chesapeake Energy Corporation
D S Simon Productions, Inc
Walk-And-Talk with Every Body Walk!


Best Viral Campaign

NetBase
Lehigh University Media Relations
Honda and RPA
AMD FX/ Guinness Record Project
Waggener Edstrom and tenfour Agency
D S Simon Productions, Inc


Grand Prize: Best Digital PR and Social Media Campaign

Porter Novelli New Zealand and WilliamsWarn
HORN: Tech the Halls
HORN for NBC and News Corporation
Major League Baseball
Los Angeles County Museum of Art
Chesapeake Energy Corporation
AMD FX/ Guinness Record Project

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