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Since 1963, Pantone has set the standard for color matching in the graphic arts community. With the launch of Pantone Canvas, people who are looking to hire a designer or who just need a little inspiration will be able to browse design samples by color — a first for Behance, according to Behance vice president Alex Krug.
The folks at Pantone tell us that the color of the year is PANTONE 17-1463 Tangerine Tango, a “a spirited reddish orange” that’s also one of the top 10 colors for fall.
Each project is labeled with information about the designer and the copyrights, and invites feedback from the community. Just like Behance’s platform syncs up with LinkedIn to give designers a way to showcase their work along with their resumes, Pantone Canvas users will also be able to share their portfolios on the professional networking site and on Behance. From within Pantone’s own network, administrators will select innovate designs to promote on the company homepage.
Explained Giovanni Marra, director of corporate marketing at Pantone in a statement, “Today’s employers are recruiting designers based on their talent and not on their location. PANTONE Canvas is designed to introduce and connect the best creative talent with potential clients and employers. Additionally, it’s a great way to share work and gather inspiration from other like-minded creative professionals.”
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