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You don’t expect much in the way of entertainment when it comes to corporate Twitter accounts in the financial sector. But Goldman Sachs bucked that trend when it burned The New York Times with a tweet on Friday.
— Goldman Sachs (@GoldmanSachs) October 19, 2012
The tweet indirectly references Greg Smith, who penned an op-ed in March titled “Why I Am Leaving Goldman Sachs.” In it, he spoke broadly about the problems at the financial giant, calling the culture “toxic and destructive” and accusing his coworkers of being “morally bankrupt people.”
Now Smith has a book coming out, and the Times has changed its tune:
“Mr. Smith’s manifesto was curiously short on facts. Other than the now-infamous reference to muppets—‘I have seen five different managing directors refer to their own clients as “muppets,” sometimes over internal e-mail’—there were no examples of a toxic culture at work, no actual names of morally bankrupt people and no examples of a client getting ripped off.”
Hence, the snarky tweet.
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