Facebook makes Questions product available only for groups, pages

EZsocialmedia resource picks:

Facebook has removed the Questions feature from users’ News Feed publisher, leaving the product only available to groups and pages, TechCrunch confirms.

Questions has gone through a number of iterations, never quite catching on as the social network envisioned. It began in 2010 as a Q&A community, similar to Quora, but that product didn’t even make it out of beta. The company overhauled Questions and relaunched it as a type of polling and recommendation feature in 2011, focusing on users’ opinions rather than facts.

Ultimately, Questions turned out to be more of a novelty feature than a utility and the company subsequently put little development into it. It was nearly a year after the product launched that Facebook even made it possible to see and answer questions from mobile devices. Users never gained a way to ask questions via mobile.

The product did take off more among page owners. Marketers found success in asking Questions in a format that users could quickly answer. And since they generated News Feed stories when users answered them, Questions could go viral, especially when they first launched and had higher weight in the feed. For now, pages still have the option to create Questions, albeit behind a drop-down menu since April. In August, we saw Facebook testing a new, more visual format for the feature. We wonder whether this may become a paid feature similar to Offers and perhaps Collections.

Facebook has also left Questions in tact for groups and events, suggesting that the feature has been useful for helping small groups of people make decisions together.

When it launched, Questions seemed like it could be a useful social plugin for blogs and news sites to get feedback and engagement from readers, but Facebook never offered this. In fact, it didn’t even add the ability to write Questions via the Graph API until 10 months after launch.

Resources brought to you by EZsocialmedia

Advertisements

Leave a comment

Filed under Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s