70 percent of Facebook questions are ignored by brands

EZsocialmedia Resource Picks:

When it comes to social media community management, we have a rule that’s easy to implement, but hard to ensure: Respond to everyone.

We try. My, how we try. But sometimes, often when the brand is particularly enormous, some comments and questions go unanswered. Turns out, this is pretty common with brands across social media.

SocialBakers has touted the need for companies and brands to be socially devoted. This means that you keep your wall open to posts, respond to at least 65 percent of questions, and respond in a timely fashion.

However, the company’s data suggests that this isn’t happening. In fact, SocialBakers is reporting that most companies are missing the point of social media:

“An incredible 70 percent of questions from Facebook fans are ignored which completely contradicts the interactive nature and purpose of social networks. What´s even more alarming is that 25 percent of global companies go as far as closing their wall on Facebook to prevent fans from asking questions at all.

From an industry standpoint, telecommunications and airlines are the only industries where you see higher than a 50 percent response rate.

Content brought to you by EZsocialmedia

Advertisements

Leave a comment

Filed under Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s