Travel company sees $25 in bookings for every $1 spent using Facebook Custom Audience targeting

EZsocialmedia resource picks:

Facebook ad optimization company AdParlor says the new “Custom Audience” feature for targeting users by email address has delivered 25x return on investment for one client. AdParlor says it enabled a “large forward-thinking travel company” to run ads directed at … Continue reading

Source: feedproxy.google.com

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