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Facebook Welcomes Back Gifts (Mashable)
Two years after its last attempt failed, Facebook is giving Gifts another shot. The ability to buy and send real gifts to your friends will gradually roll out to Facebook users in the United States. The New York Times/Bits Blog Gifts range from cupcakes to sunglasses. Facebook will earn a slice of the proceeds from each transaction; a company spokesman declined to say how much but said each partner company had a different revenue-sharing arrangement. USA Today Starbucks, Magnolia Bakery and 1-800-Flowers are among Facebook’s 100 launch partners. Facebook’s online commerce move comes as Wall Street grows restless for increased revenue from the social network, which faces slackening advertising revenue. The Huffington Post Users will be able to click on a “gifts” icon on their Facebook friends’ pages on Facebook’s website or on Android mobile phones, and iPhone and iPad versions are coming soon. The icon will also show up on the right side of users’ Facebook pages with the notifications for friends’ birthdays, weddings and other life events. AllThingsD It’s a major undertaking for Facebook, tackling an entire new segment of online commerce and adding a brand new revenue stream to its business. And to a degree, we’ve known it was coming for some time — after all, on the same day Facebook went public, it acquired Karma, the social gifting application upon which all of Gifts is based and built. AllFacebook Prior to Facebook’s Gifts, Wrapp (founded May 2011, introduced to the United States in April 2012) and most recently the Facebook game Gifties have launched to connect friends with presents. There’s also Treater and Giftly, in addition to Amazon’s program. continued…

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