Facebook partnership with Datalogix helps measure offline impact of online ads

EZsocialmedia resource picks:

Facebook has been working with Datalogix, which connects digital media and offline purchasing data, to help advertisers understand how their spends on Facebook affect in-store sales, the Financial Times reports. After measuring 45 campaigns, the companies found that in 70 percent of … Continue reading

Source: feedproxy.google.com

Resources brought to you by EZsocialmedia


Leave a comment

Filed under Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s