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Honest Tea recently learned about consumer honesty – and the value of blending virtual and real-world experiences – when the company used the honor system to sell bottles of tea in unmanned kiosks in 30 U.S. cities.
Forbes took a look at a few other ways that brands (and non-profits) can have fun with their customers.
In the case of Honest Tea, the honor system gave people the freedom to either run off with a free bottle of tea or to pay a buck and collect warm fuzzies.
It wasn’t the most scientific of experiments, but the data the company was able to collect from the kiosks led to a rash of media coverage on its Honesty Index, which ranked U.S. cities according to how many people actually gave a dollar before taking a bottle of tea. The index also provided other fun demographics, like comparing honesty levels by hair color.
This might not work as well with bacon – and forget big-ticket items like cars – but there are other ways for brands to reach people on the street.
In Forbes’ suggested toolbox is a cellular uplink backback from LiveU, which can transmit a TV broadcast-quality video to a satellite for less than $20,000. There’s also Vook, a publishing service that can put video, audio, and images into an eBook.
Writes Forbes contributor Kare Anderson, “Your goal is to co-create an infectiously fun, highly interactive action event that involves as many positive emotional elements as you can concoct – and gives your participants – and those who watch them – a memorable, bonding experience. Consider evoking, drama, inspiration, humor, camaraderie and/or surprise.”
Image by Pan Xunbin via Shutterstock.
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