Reading Rainbow‘s LeVar Burton on How to Reach the Digital Generation

EZsocialmedia resource picks:

Media Beat banner

One need only head to YouTube for proof of the impact Reading Rainbow had on countless children. The iconic 80s TV show has inspired homages, singalongs and tributes galore. But trying to reach anyone under 30 through TV today? Bad idea, says LeVar Burton.

“Television was the medium and the technology of its time in the 80s and 90s, but you know better than I do that this is the digital-native generation,” the former Reading Rainbow host explained in Mediabistro’s latest Media Beat interview. “And they consume most of their screen time on mobile devices. That’s where we wanna be. If you want to be where they are, you’ve gotta be on a mobile device.”

Watch the video for the full interview to find out how Burton got his Reading Rainbow gig and why he thinks printed books will soon be obsolete.

Part 2: Tuesday, Burton introduces us to the new Reading Rainbow app.
Part 3: Wednesday, we discuss Burton’s role in Roots and how he achieved longevity in Hollywood.

New Career Opportunities Daily: The best jobs in media.


Source: feedproxy.google.com

Resource brought to you by EZsocialmedia

Advertisements

Leave a comment

Filed under Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s